Customer Journey Analytics

Available from Servion Global Solutions

Customer journey analytics is the process of analyzing and mapping customer engagement and interactions with an enterprise through myriad channels and touch points. While this may be a formidable undertaking, it has been reported that companies which successfully navigate their customer journey analytics are 6% more profitable. According to Gartner research, during the next three years, 60% of digital commerce analytics investments will be spent on customer journey analytics.

Servion CX platforms examine customer journeys based on behavior and emotional quotient. Enterprises can harness this data to effortlessly predict intent, offer next best actions and eventually enhance customer experience. Servion has designed, built, delivered and continues to support custom and out-of-the-box CJA solutions that suit enterprise requirements across 60 countries so that they don’t have to waste years in the psychological study of consumer behavior.

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