Contact centers are the data nerve centers of every enterprise. Customers leave behind a large amount of data with every interaction, creating a wealth of information. As the data volume grows and new channels get added, contact centers are plagued by data silos and information overload.

A single version of the truth is always hard to come by. For effective business decision making, contact centers need insights on day-to-day operations, critical KPIs, customer journey and everything else that tells them how well are they performing.

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